by Bryn Fenemor
The first is an infographic interpretation of the figure that lends its name to the project — the ratio of black pins awarded to male and female recipients as of 2017 [40 Men / 3 Women recipients, equating to 92.5% Male / 7.5% Female]. The Best Awards logomark is typeset in FuturaSHOP Bold Italic. Scale brings this unsettling trajectory home.
The second addresses the fact that 8 of the convenors of the 9 main categories for the 2018 Best Design Awards are male. Typeset in Knockout 48 Featherweight by Hoefler & Co, it nods to the Heidelberg protest poster vernacular of times past. I would like to acknowledge Ella Sutherland’s powerful contribution as inspiration for this response.
Bryn Fenemor / graphic designer